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What is Facebook?

Facebook is a social network for connecting people with those around them … friends, family, coworkers, or simply others with similar interests.

FACEBOOK IS NOT…

  • an evil time-waster
  • a community just for younger generations
  • irrelevant for marketers

It is a tool for connecting people with those around them. And, as with any social media tool, marketers have an opportunity to use Facebook to expand their online footprint and directly engage with customers and prospects.

Why You Should Care?

  • Facebook Currently has Over 955 million users, 543 million mobile users and that number continues to grow steadily.
  • According to survey, it is currently the second most popular website in the world & 1st social networking site.
  • Facebook Users :

What is Facebook Marketing?

Facebook marketing is an essential tool to connect with existing and potential customers and build long-term relationships that generate repeat business.

Personal Profile Vs Business Page!

Set up a Personal Profile first and then create a Business Page that you will administer. Personal Profiles have friends (mutual acceptance) and Business Pages have fans (one-way opt-in)

Business Goals for Using Facebook

  • Get found by people who are searching for your products or services.
  • Connect and engage with current and potential customers.
  • Create a community around your business.
  • Promote other content you create, including webinars, blog articles, or other resources.
  • Generate leads for your business.

Advertise on Facebook

Facebook Ads allow you to promote your business, get more fans for your business Page, and drive more leads for your sales team. Facebook Ads allow you to advertise a website or content you manage on Facebook (like a Group, Page, or Event). The ad creation and management tools are very similar to the Google Adwords interface.

Facebook Ad Notes

  • Choose your destination tab. This is the landing page that your ad will point to.
  • Choose your ad’s title. Choose an eye-catching, concise title.
  • Create ad copy for the body. Create compelling copy to promote your ads.
  • Choose an image. Images are highly recommended, as they increase your ads click-through rate.
  • Preview your ads. Then make changes as you see fit.


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